The idea of memorializing celebrities with stars embedded into sidewalks was conceived in the 1950s as a way to keep the glamour of Hollywood alive. More than 2,500 stars have been added since the first permanent installation at the corner of Hollywood Boulevard and Gower Street in 1960. Operated by the Hollywood Chamber of Commerce, the program has been a huge success. Each year, around ten million visitors stroll along the mile-long stretch of sidewalk in search of their favorite actor, singer, musician, director or television personality. Closely associated and right in front of part of the Hollywood Walk of Fame, is the famous Chinese Theatre, which has seen some of Hollywood’s most glamorous movies stars and premieres.